Ottawa Lynx Baseball Club : Jr Lynx E- Newsletter

When the Ottawa Lynx Baseball Club, Triple-A affiliate of the Baltimore Orioles of the MLB wished to harness a means of personally communicating with the next generation of baseball fans on a regular
basis they turned to Creative Genius Communications to provide a solution.

Given that young people today are technically savvy and have access to a large array of technologies (including PC’s, Internet and E-mail) our team felt that providing these young fans with their own HTML based newsletter (written and developed specifically for them) would prove to be a highly
anticipated and cost effective means of communicating with these fans
on a regular basis.

Traditional (large scale mailings) typically cost about 22 cents to distribute per piece (production charges extra) therefore it is not hard to see why
‘opt-in’ e-mail costs are virtually negligible by comparison.

If you are interested in trimming communications costs while strengthening your brand - let Creative Genius Communications Inc. design a program for your organization that is sure to hit a home run.