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The Garlic Gourmet: Specialty Retail
One of the underlying goals of this project was to accurately capture
the ambiance of an in-person, store visit and replicate this experience
for a web-based audience.
After an in-depth review of the client's retail operation, the product
lines offered, their client base and their USP's - we were ready to start
manipulating pixels.
Our team spent considerable time analyzing color palettes to ensure that
the color choices we selected would make even Martha Stewart proud.
With color considerations put to rest our attention then shifted to typography
and content (ok call us perfectionists) but that's how our process works.
The end result is a web site that accurately mirrors the climate of a
visit
to their store (minus the wondrous aroma of Garlic).
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