Body Jewelry (By the Chain Gang): Logo Design

'The Chain Gang' specialize in the design, manufacture and sale of Body Jewelry and Piercing Accessories.

While body piercing is still considered by many in mainstream North America as an activity enjoyed by: the Fringe, Bikers and MTV Rock Bands - its overall
popularity and growing social acceptance have fueled an industry in which
those with vision have made significant profits.

The design of this piece focused on the integration of a circular, and, a standard 'barbell' (both of which are highly recognizable pieces of belly-button jewelry) with that of the client's company name. Star bursts were added to heighten visual impact while capitalizing on jewelry's tendency to shine.

Correctly used, this Corporate Identity could easily form the foundation of a strong and easily identifiable, national brand name under which all 'Chain Gang' products could be marketed.