Ottawa Lynx Baseball Club : E-Newsletter

The Ottawa Lynx Baseball Club, the Triple-A affiliate of the Baltimore Orioles wished to have a professionally designed HTML newsletter to offer fans following a no cost, 'opt-in' subscription model.

The management team asked Creative Genius Communications Inc. to step up to the plate and belt out a few design concepts for them.

In addition to capturing the essence of the team through the color palette and a photo collage component used in the masthead - we wanted to give readers a product that heightened the overall fan experience while reflecting positively and building on the Lynx brand.

The finished product is a well-received communications product that provides readers with in-depth information on the Ottawa Lynx, the Roster, Transactions, Events and Late breaking news.

This piece even caught the attention of International League President, Randy Mobley who said: "I enjoyed looking through 'Inside The Park'.
Very nice".

Now that's recognition!

To discuss how HTML e-mail communications tools can be incorporated into your marketing efforts, contact us.