Amcan Charter Imports: E-Mail Display Ad

When fashion clothing manufacturer AMCAN wished to promote to retail trade buyers that they had struck a deal with US designer Steven Berg to produce a new line of clothing to be marketed under both private labels and the ‘Naked and Waiting’ brand name - they turned to Creative Genius Communications Inc in order to get the word out.

Given that both the product and target market were so well defined, we elected to utilize an HTML based e-mail campaign to reach retail buyers directly at their desktops (and slip in under the radar of other competitors in this highly competitive market).

In addition to providing the client with a high impact, direct response, e-mail based marketing piece, our firm also developed a custom mailing list of Canada’s major retail trade fashion buyers.

At Creative Genius Communications Inc. we can help you: Design your message, build your distribution list, execute your mailing and even track the success of your campaign.