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Canadian Business Coaches & Consultants:
CBCC's "The Secret to Success" postcard was designed primarily
to act as a 'teaser piece'. The ultimate goal of this product was to assist
in driving traffic to the firm's (then newly launched) web site.
The strong visual element we incorporated into the design was perfectly
suited to accompanying the client's message. Our decision to use a heavy
dose of black on this piece was consistent with the design elements we
had used when producing the CBCC business card.
This mailing was distributed to over 5000 Ottawa based businesses and
resulted in just over a 10% response rate.
If you would like to discuss the integration of postcards into your marketing
mix
give us a call, and we'll see your message gets delivered.
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