Canadian Business Coaches & Consultants:

Our "On the path to success" postcard campaign for Canadian Business Coaches and Consultants Inc. was the second direct mail effort created and executed by Creative Genius Communications for this client.

The headline was cleverly crafted to appeal to both a male and female audience and our firm sourced an ideal piece of photography to marry with the copy. The piece was then printed and delivered to 55,000 recipients in Ottawa-Carleton in December of 2002.

This campaign had several specific goals:

1) Communicate to self-employed, entrepreneurs the value of retaining the services of a professional "Business Coach".

2) Create a higher degree of awareness as to the 8 workshops offered by CBCC.

3) Promote interest in, and, the sale of 'Business Coaching Gift Certificates' via a visit to the firm's e-commerce enabled web site.

In addition to reaching entrepreneurs where they work and play, this
mailing also caught the attention of the host of Ottawa Citizen Business TV and resulted in our client enjoying the added exposure that TV is capable
of delivering.