Developing a name for use as a firm's lead brand identifier is
always a unique challenge; and in the highly competitive world
of 'Adult Products' the formulation of a name capable of appealing
to both sexes made this an even more challenging project.

When formulating the 'Forbidden Fruit' brand name for the client
our team felt it was important to address the playful nature of the
products while skirting around (no pun intended) the more sexual
and intimate aspects of the product line.

As such, the governing concept used to guide the creative strategy
during the execution of this project was the biblical account of
Adam and Eve.

Rather than focusing attention on the now famous piece of fruit,
we felt that the portrayal of Eve as a seductress (via silhouette)
was far more fitting as it 'speaks' to both male and female audiences.

If you feel your organization's brands are in need of a little arousal,
contact us and we will arrange for a no-obligation consultation
geared to firm up your position.