Total Battery: Sales Collateral

Our firm was asked to develop a print design template that could be used as the basis of a Sales Flyer to be issued by the client monthly to both current and prospective customers.

The design approach (fonts, color scheme and other physical elements) mirrored those already in use on the firm’s corporate ID materials. The design allowed for two production pieces to populated and printed simultaneously thus allowing us to keep a tight wrap on print production costs and pass any savings on to the client.

An ‘e-mailable’ version of the printed pieces were also provided so that clients who wished to receive information on monthly product specials electronically could also be kept informed.

The development of the electronic distribution list was achieved through the deployment of a series of ‘opt-in’ styled list building techniques.