Embassy West Hotel, Conference Centre: Trade Show Collateral

Every industry has its share of Trade Shows and Conventions, and
for the Hotel industry, one event you simply can't miss is the National
Tour Association(NTA) Annual Convention.

The National Tour Association Annual Convention attracts over 3000
tourism professionals, many of whom are themselves the major players
in the packaged travel(tour) industry.

This year's show was to be held in Charlotte, NC in late November 2003,
so just prior to the show the Embassy West Hotel, Conference Centre's management team asked Creative Genius Communications to develop
and deliver full-color, 2 sided piece of sales literature in accordance with
the stringent guidelines handed down by the NTA.

CGC staff welcomed the challenge and developed the entire project
(from initial concept to printed piece) in just 5 days.

The finished product (a full color, 8.5" x 11.0" sales sheet) is very bold
and striking. It utilizes images that are strongly associated with Canada
and the message was carefully crafted to speak directly to Tour Operators
who are interested in visiting the National Capital Region (Ottawa).

The client was ecstatic with the finished product, and as we understand it, several pieces of business were closed right on convention floor!