This project proved to be a refreshing challenge, as our firm was asked to not only design the client's stationery (piece of cake) but to also develop and screen the firm's business name prior to registration.

Our team set to work and developed a short-list of names reflective of the client's position within the industry, their service mix and the competitive landscape.

Account ability was selected as the firm's name as it playfully brought life
to an industry which is typically associated with certain stereotypes.