Embassy West Hotel, Conference Centre: Mississauga BOT Directory
When the Embassy West Hotel, Conference Centre wished to promote
their property to a large segment of the business community in
Mississauga they turned to us for help.
Utilizing data from both internal and external sources our team determined
that the creative strategy we should adopt for this project should highlight
the size of the guestrooms bed as the main focal point of the piece.
Drawing from the same color palate, font families and photo treatments
we had used in the production of other EWH materials, our team was able
to maintain a high degree of design continuity.
The format of the ad, and the message were both carefully crafted
ensuring that the same approach could be used in the future, should
the client wish to produce an on-going series of print ads using different
visuals and headlines.